Highlights

DraftWise
Managed the website redesign, from content architecture to copywriting and design, for DraftWise, a Series A-funded, secure end-to-end drafting and negotiation AI platform designed for lawyers to effortlessly access their firm's cumulative knowledge, aligning both internal sales teams and content across digital channels. View case study.

Discover Discovery by the Aspen Institute and Johnson & Johnson
Led website design and development for a project highlighting scientists from diverse backgrounds to garner public trust in science. Worked with scientists and key stakeholders to guide video submission content, ensuring alignment with broader communication strategies across social media, email, and blogs. View case study.

Xero Shoes
Crafted a comprehensive content marketing strategy that grew and nurtured organic social media followers from 0 to 500k+. Managed content creation—including influencer and affiliate programs—to drive brand awareness and engagement, contributing to an 8M annual website visitor count. Launched and optimized email newsletter campaigns, accounting for 22% of the brand’s total revenue, helping grow revenue from $5.5M to $65M. Led coordination between external paid agencies and internal teams, ensuring cohesive brand messaging and maximizing digital impact.

Oiselle
Streamlined internal communications for hybrid employees and developed workflows with external agencies. Championed and executed an email platform migration and IP warming for 300k+ subscribers. Launched SMS marketing and automated flows, and created a 30/60/90 day growth plan with appropriate testing and audience segmentation. Built an attribution reporting system to connect all marketing efforts.

Convergent Energy & Power
Designed and built the website for Convergent, an energy storage company with over $1 billion in contracted projects in North America. Convergent reduces electricity costs, ensures power quality and reliability, and addresses infrastructure challenges. The site supports Convergent's mission to enhance energy storage solutions, enabling higher integration of renewable energy sources and contributing to a more stable, sustainable energy grid.